Sunday, 28 September 2014

How To Make Money Online Using Banner Ad Networks

Banner ad networks have remained a preferred way to monetize websites and blogs. Research has shown that marketers around the world engage with banner ads on the internet more than any other media. This has made many companies to continue relying on this strategy in their marketing campaigns. The following are guidelines on how you can make the most out of this business opportunity.
Create quality content in your site
Making money online using banner ad networks will depend on the trust that visitors place on your site. If your site provides useful and unbiased information, visitors are likely to spend more time on your site, providing you more views. This means the more time for visitors to interact with any of the banner ads that are placed on your site.
This is an important metric if you're trying to get high click through rates. When visitors encounter low quality content, they quickly leave your site and you lose the opportunity for banner clicks.
Create search engine friendly content
Apart from the amount of time visitors spend on your site, the number of visitors is equally important. Some banner ad networks will give you a pay per impression rate. Therefore, you should aim work to increase the number of new visitors on your website.
You can increase the amount of traffic to your site by ensuring you rank high on search engines. This makes it possible for more people to see your website or blog when they search for certain keywords.
Provide advertising spaces on your site
Once you have enough traffic, create appropriate spaces where banner ads can be placed. You could also share information on the number of visitors and page views that you receive to generate interest in potential advertisers.
Join the appropriate ad networks
Decide the kind of arrangement that will work best for you. You can choose banner ad networks that give click through rates or pay per impression rates. Ads related to your site content usually receive higher click through rates.
When choosing the banner ad networks you wish to join, do some research to avoid fraud. You can search for reviews that have been done before to hear what other people have to say about them. Get to know the advantages and disadvantages of using the various networks.
Choose how you want ads to appear on your site
Place the ads in such a way that they cause minimal interference with your site. This ensures your advertisements do not annoy viewers. You could place them at the right side, bottom or top of each page. You could also choose pop-up ads to allow you more space for your content.
With the right banner ad networks and a good traffic flow to your site, you can make a decent passive income on your site. Remember that you can also use these networks to advertise your website or blog on other sites as a strategy to get more traffic coming to your site.

Article Source: http://EzineArticles.com/8702073

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